E marketing Assignment Example | Topics and Well Written Essays - 2500 words

E marketing - Assignment Example eting is used for sending email messages in order to the relationship of a merchant both with its previous and current customers in order to repeat business and encourage customer loyalty. E-marketing can also be used to send email messages in order to convince current customers or acquire new customers to purchase products or services of the business immediately. A merchant may also use email messages to add advertisements that are sent to their customers by other companies. This paper seeks to discuss the concept of e-marketing (Doyle and Stern, 2006). E-Marketing harmonizes the overall strategy of marketing perfectly, and provides advertising campaign with proven results that are measurable, which can take the company’s current marketing campaign to a higher level. For example, where e-marketing involves product promotion, query responses, event invitations, and newsletters, an all in one solution is provided by emails (Doyle and Stern, 2006). E-Marketing provides an easily customized and efficient form of marketing to advertising organizations and other businesses that complements their current strategies of advertisement and close in on the interactive and profitable market. In addition, e-marketing is beneficial to such organizations and other businesses because it allows them to target particular group of recipients and reach out to an engaged and defined audience. E-marketing also penetrates and overcomes any geographical parameters that may be a constraint to the other methods of communication. Efficiency is high in e-marketing. This is because the messages can be sent and distributed to many recipients by just one click. E-marketing is also cost effective and requires minimal investment in order to have an appropriate system set up to function. In addition, e-marketing is fast and the commercial messages are delivered to the inboxes of the recipients straight away and instantly (Tapp, 2005). E-marketing can be regarded as a form of e-commerce since